The seven potencias, side by side
Each color focuses a different intention. Choose yours or explore each one in more detail.
Peace, purity, and general protection — the most used for everyday petitions.
Love, passion, and matters of the heart.
Money, abundance, and business success.
Strong protection against negative energy or enemies.
Justice for many devotees; health for others.
Wisdom, mental clarity, and protection from envy.
Transformation — leaving the negative behind and opening the way to change.
The exact meaning of each color varies by region and family tradition — especially green and blue, where different sources emphasize different things. What matters most to most devotees isn't landing on the exact color, but the clarity and honesty of the petition.
Santa Muerte: Prayers, Rituals, Veladoras, and a Guide to Devotion — every color, ritual, and prayer on this site, plus history, folklore, and the full devotional calendar, in one volume.
See the book on Amazon →